CruiseOne Agents Say Demand For Cruises Continues to Bounce Back

USAToday.com reported that travel agents attending the CruiseOne and Cruises Inc. National Conference last week on board the Carnival Pride say they're seeing a surge in last-minute bookings for fall and early winter as consumers grow more confident about the economy.

"Within the past two to three months the pendulum has swung upwards," says Ralph Santisteban, a Miami-based CruiseOne agent who has been in the business for 11 years. "I think they've been waiting to make sure they could leave with a clear [conscience]." Santisteban and other longtime cruise-selling agents at CruiseOne and Cruises Inc. say they're seeing people who have put off booking vacations all year long finally pulling the trigger.

"People have said 'enough is enough, I'm going,'" says Becky Piper, a CruiseOne agent in the Cleveland area. "I think they've realized that they still have a job, and they're mentally exhausted and need a vacation." Piper says her business began bouncing back in July after a horrible start to the year. As of March, her bookings were off 60% year-to-date from the previous year, she notes, but after a good July, August and September she's now caught back up and even is ahead a bit for the year.

The travel agents at the CruiseOne/Cruises Inc. conference, which took place last week on the Carnival Pride during a seven-night itinerary out of Baltimore, admit that heavy discounts by the big cruise lines has been a key factor in bringing back demand. Santisteban says customers definitely remain cost conscious. "The person who used to call to ask me for a suite is now calling to ask about a balcony," he notes. "The person who would call asking for a balcony is now calling to ask about an inside."

That said, the booking window -- how far people book in advance of a voyage -- is starting to move back out, say agents, and pricing is starting to edge upwards after months of rarely seen discounts. "Pricing is moving up, but what's funny is the client's expectations is that the pricing is still where it was (a few months ago)," says Piper. "It hasn't been an easy year," Piper adds. "But I really believe things are getting better."

CruiseOne and Cruises Inc. are part of World Travel Holdings, which bills itself as the nation's largest cruise retailer. The company also owns Cruises Only and Cruises.com, which sell cruises on their websites. It is important to note that each CruiseOne franchise is independently owned and operated, and CruiseOne agents like me offer unique personalized service that you can't get by booking on the internet or through a call center.

I would agree with my CruiseOne colleagues that pricing has started to creep upwards, but even if pricing is headed higher than it was a few months ago, there are still tremendous deals out there. However, I think the trend with my clients is that the booking window is holding steady from where it was early in the year, but this is still a shorter window than in the past.

Remember that it's not too late to book a cruise for the end of 2009, and you can take advantage of special deals in celebration of World's Largest Cruise Night, which is on October 13. Check out my website for more information at www.serenitycruising.com.

CruiseOne is Celebrity's National Account Partner of the Year!

Celebrity Cruises announced today that it has named World Travel Holdings (WTH) its 2008 “National Account Partner of the Year.” WTH owns and operates several cruise brands, including Fort Lauderdale-based CruiseOne and Cruises Inc. CruiseOne is a leading U.S. franchise operation of more than 550 Franchise Owners specializing in cruise travel, and I am one of them! Our sister company, Cruises Inc., is the original host agency with nearly 500 independent contractors selling cruise vacations. With these brands, WTH is the nation’s leading retailer of cruise travel, and we love doing what we do!

“Throughout 2008, Celebrity Cruises showed that they are willing to make a continued investment in the travel agent community,” said Brad Tolkin, Co-Chairman and Co-CEO of World Travel Holdings, and all-around good guy. “Celebrity was the first to implement a no rebate policy and was among the first to eliminate fuel surcharges. They are clearly committed to helping travel agents succeed. This level of respect does not go unnoticed by our agents and as we proudly accept this honor, we pledge to continue doing our part in 2009.” You go, Brad!

The recognition of WTH as Celebrity Cruises’ 2008 “National Account Partner of the Year” follows a year of shared milestones for the industry leaders.

In September, CruiseOne and Cruises Inc. held the companies’ annual National Conference aboard the Celebrity Mercury, and I was there. Dondra Ritzenthaler, Senior Vice President of Sales for Celebrity and Azamara Cruises, served as the event’s keynote speaker, and her speech was, to use her words, "super fantastic!" Her speech was quite motivational and I will remember it for years to come. Also during the conference, Celebrity was named “Premium Cruise Line Partner of the Year.” That award was voted on by nearly 1,100 CruiseOne Franchise Owners and Cruises Inc. Independent Agents, although I didn't get to vote. I don't know why.

In November, WTH, CruiseOne and Cruises Inc. exclusively chartered the Celebrity Solstice for a special two-night sailing. The companies’ Franchise Owners and Independent Agents had exclusive access to this unique sailing and built widespread national consumer demand for the ship’s anticipated debut. I wanted to go on that sailing but wasn't able to, unfortunately; however, I heard it was s huge success.

"We are thrilled to recognize World Travel Holdings as our National Account Partner of the Year," said Dondra Ritzenthaler, Senior Vice President of Sales, Celebrity Cruises. "Day in and day out, the WTH team demonstrates nothing but professionalism and a desire to succeed, and it is a pleasure to partner with such a terrific group of people. We look forward to a long and continued partnership with WTH."

A good majority of the cruises I sold last year were on Celebrity, and I am proud to be a part of WTH's success in being named National Account Partner of the Year. Here's to being Celebrity's National Account Partner for 2009!